The hottest informatization is far away from the e

Informatization began to move away from the era of personalization

it service companies shifted their business focus to small and medium-sized enterprises. Wang Shiping, vice president of Accenture Greater China, compared this change with "shipbuilding by building cars"

cars are manufactured on production lines, while the demand for ships is relatively personalized, and the degree of standardized production is relatively small. The informatization process of small and medium-sized enterprises is to standardize different business needs in order to implement informatization by means of industrialization. We can see that demand management, solutions, development processes and many other links can be industrialized

Economic Observer: some people believe that the current business of small and medium-sized enterprises is the biggest business opportunity left for the IT industry to tap. What does Accenture think of this problem

Wang Shiping: the competition among small and medium-sized enterprises is very fierce. For a long time, many small and medium-sized enterprises hope to take the route of large-scale operation to obtain market share. In recent years, many small and medium-sized enterprises have entered the capital market through listing. After the enterprise gets public investment, shareholders will pay attention to the operation mode and operating benefits of the enterprise. So as to guide enterprises from large-scale business line to benefit based business line. In this way, how to reduce costs and improve profit margin has become the core issue of enterprise development. This is also the concept of high-performance enterprise that Accenture has been studying

through the investigation and research of small and medium-sized enterprises in recent years, Accenture found that there are several problems: one is innovation ability, the other is management level, digital management or extensive management. This involves the problem of informatization. Technological innovation and the improvement of operation efficiency are inseparable from informatization. Implementing system development and operation by means of industrialization is one of the effective methods to realize informatization in the changeable business environment of small and medium-sized enterprises. This can reduce the implementation cost of informatization to the greatest extent and improve the efficiency of informatization investment. In fact, we can see that many links such as demand management, solutions and development processes can be industrialized

Economic Observer: the demand for informatization of small and medium-sized enterprises has increased significantly. What driving factors do Accenture think are behind this change in the IT demander market

Wang Shiping: it is mainly the pursuit of competitive advantage of small and medium-sized enterprises. Informatization is the only way for enterprise development, which has been agreed. In addition, informatization has a mature period. Some people will eat crabs first, and many large enterprises will take the lead in informatization construction, which has a certain exemplary significance for small and medium-sized enterprises

Economic Observer: what are the driving factors for enterprises providing IT services to shift their business focus to small and medium-sized enterprises from the perspective of suppliers

Wang Shiping: first of all, what is the definition of the concept of small and medium-sized enterprises? In the past, we said that Haier was a small and medium-sized enterprise, but today many enterprises like Haier are gradually becoming international enterprises. We say that the positioning of large consulting companies and their robbery operations to small and medium-sized enterprises is actually debatable. It is undeniable that the market of small and medium-sized enterprises has great potential, but the large-scale income is still concentrated in large enterprises. We can see that in the annual reports of IT service providers, what are the common maintenance methods of hydraulic universal testing machines for small and medium-sized enterprises? The proportion of income contribution is relatively small. This is because large enterprises have a relatively continuous investment in the optimization of informatization in the world aluminum industry with their unique platform advantages, and there are more changes in the informatization projects of small and medium-sized enterprises. The demand of small and medium-sized enterprises is dynamic, and it is often difficult to control the demand change within a certain range, which brings certain difficulties to the delivery of information projects, and the delivery cost is relatively high

it is undeniable that with the downward movement of application package products and implementation cost prices, we can see that more and more small and medium-sized enterprises begin to adopt application package products to realize enterprise informatization. This is also the transformation of the enterprise informatization process I mentioned earlier from personalized development to industrialization. This transformation can not only help enterprises maximize the benefits of informatization investment, but also bring real business opportunities to the IT service industry

Economic Observer: what factors should small and medium-sized enterprises consider in the positioning of IT strategy

Wang Shiping: small and medium-sized enterprises should first consider the value orientation of informatization when positioning their IT strategies. How much value does informatization have for business development. In addition, the proportion of informatization costs (including the costs of development, operation and maintenance and the resulting business process changes) in the future operating costs, whether this proportion is commensurate with the improvement of the business, and whether it is valuable. Finally, how to do it? Is it appropriate for the enterprise to do it by itself or outsourcing. We should make a basic input-output benefit evaluation to support decision-making

the IT strategy formulation of different enterprises depends on the judgment of the enterprise on its own industry. Today, when the products of small and medium-sized enterprises are relatively mature, they will do market analysis and value analysis. When the operation of the enterprise is industrialized and the operation mode is very clear, all businesses are very easy to peel off. For example, human resource management, salary and accounting management can be separated from business processes and realized through outsourcing. There are two ways to make small and medium-sized enterprises bigger. One is to make yourself bigger, and the other is to make use of the value chain. I think the future development of small and medium-sized enterprises may take the path of using the value chain more. Of course, this is based on the maturity of the value chain system

Economic Observer: apart from the small and medium-sized enterprise market, what potential market opportunities do you think there are in IT services

Wang Shiping: China's GDP has now climbed to the top four in the world, but the proportion of IT service output value is still very small. There is a lot of value and market space. Many Chinese enterprises are still developing towards economies of scale. Large scale business models need information-based means to help enterprises improve management efficiency and business efficiency

the proportion of IT infrastructure procurement and it services is the standard to measure the maturity of the IT service industry to a certain extent. At present, the proportion in China is about 70% and 30%, and it is still in the stage of large-scale software and hardware procurement. This may also be the reason why we can see that the informatization of small and medium-sized enterprises is relatively concentrated now

it can be compared that ERP rose in large numbers in the late 1980s and early 1990s abroad, which is actually a process of solidifying business processes. Many large domestic enterprises have just completed or started the implementation of ERP, and many small and medium-sized enterprises have also begun to consider the implementation of ERP information systems. This shows that many domestic enterprises are now moving towards it services from the early procurement of hardware and software market. The gap between this proportion and foreign countries is still gradually narrowing. With the development of domestic IT industry and the maturity of customers' IT strategy, there is a huge space for the growth of demand for it services in the future. (end)