The hottest mobile Internet business, radio and te

2022-08-17
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Mobile Internet business radio and television began to break the new "road"

on June 23, 2014, the road of transformation often brings new development direction and impetus to the industry, and radio and television network operators are no exception. At present, facing the dual pull of the rapid development of mobile Internet technology and the demand for diversified services, especially under the pressure of the slow growth or even contraction of traditional TV services and the limited development of fixed broadband data services, radio and television is at an important inflection point of development

as an important partner in the radio and television industry, Hangzhou Huasan communications believes that starting the construction of wireless networks and wireless business operations with radio and television's own characteristics will be the inevitable way for the future development of the radio and television industry. In the wave of wireless network deployment in various industries across the country, radio and television have missed the opportunity. Facing the severe construction situation, how to better complete the industry deployment will be the key to break the situation

wireless deployment is imminent

looking back over the past decade, radio and television network operators have experienced two major changes, which have had a disruptive impact on the development of their industry. For the first time, driven by digital high-definition video technology and demand, radio and Television launched the full rotation and translation of cable digital TV. By improving the quality of TV video service, it significantly increased the total number of digital TV users and ARPU value after the torque of TV business was cleared. The second time, driven by the national three convergence strategy, IP interconnection technology and the demand for interactive video, radio and Television launched a large-scale two-way network transformation and the development of broadband interconnection and interactive TV services, further improved the ARPU value of the business, and realized the transformation to a comprehensive information service provider for the first time

now, in the critical period of building wireless networks and developing wireless services, radio and television are once again facing new trends and challenges. H3C believes that in terms of the radio and television industry, the construction of wireless networks and the development of wireless services depend on many factors

first of all, users in the radio and television industry have entered the stage of low growth and gradual saturation. Data shows that by the end of 2013, the number of cable TV users nationwide was about 225million. With the sluggish growth of TV terminal sales and the impact of video services such as IPTV and Ott, a large number of cable users have retreated, and the viewing fee income of radio and television has grown sluggishly, or even decreased

secondly, in terms of sales volume of business terminals, the number of TV business users is saturated and declining worldwide. According to the data of third-party market research institutions, globally, the TV market increased by only 1% in 2011, and decreased by 7% year-on-year in 2012. By 2013, the total global shipment fell from 238.3 million units to 225.1 million units, a year-on-year decrease of 5.5%

on the other hand, the growth of mobile Internet business users is at its peak, and the form is very good. As the main terminal of mobile Internet business, smart and tablet computers showed a significant growth trend: in 2013, the global smart shipment reached 1004.2 million, an increase of 38.4% over 725.3 million in 2012; In 2013, the global shipment of tablet computers was 217.1 million units, an increase of 50.6% over 144.2 million units in 2012

many parties broke the situation, and the form forced

it can be seen that in the cruel and fierce market competition, the existing business field of radio and television is not only eroded by the Internet Ott business, but also faces the strong impact of new forms and new businesses in the era of mobile Internet. Some analysts said that mobile Internet has successfully occupied the market territory and become a treasure land snatched by major telecom operators, Internet companies and even a large number of start-ups

in the field of telecom operators, the three major operators, including Telecom, China Mobile and China Unicom, have gradually started the construction of large-scale wireless WiFi networks since 2010. At present, the total number of deployed wireless WiFi hotspots has reached more than 2million, which may cause great changes in the model and attract a large number of smart and tablet computer users. In addition, the three operators also actively participated in the construction of wireless cities and smart cities led by local governments at all levels, fully extending the breadth and depth of their wireless networks and services, and becoming the preferred entrance for smart end users to connect to the mobile Internet. Nowadays, wireless network access has become the biggest weapon for operators and Internet service providers to compete for the market

Internet companies represented by Google also joined the main line of laying out WiFi portals. Google has launched the Google WiFi hotspot program in the United States and Canada as part of the Google WiFi program launched by Google in 2006. It is reported that Google will accelerate the deployment of WiFi connections in 7000 Starbucks stores in the United States to replace at t's services. So far, through a large number of ubiquitous WiFi portals, Internet companies can obtain the geographic information and real-time needs of end users in detail, and provide a solid means of technology acquisition for providing users with more targeted information services and advertising delivery and other businesses

in addition, in the field of wireless urban construction in full swing in the past two years, wireless networks have also initially emerged. Wireless city is the fifth urban public infrastructure after water, electricity, gas and transportation. It can improve the efficiency of government work, optimize the regional investment environment, strengthen public safety, improve the living level of people's LCD, and finally create favorable conditions for promoting economic development, building a harmonious society, and improving people's happiness index. At present, the mode of providing low-cost or free internet access services to the public, funded by the government and built by third-party operators, has been popularized and applied in many cities in China

in the face of fierce competition at all levels in the field of mobile Internet, how to occupy a place in the field of mobile Internet and obtain the right to survive in the future has become a key breakthrough for radio and television operators. At present, some radio and television network operators with strategic vision have successfully participated in this interconnection feast and made great achievements. For example, in 2007, Hangzhou Huashu group started the construction of wireless WiFi hotspots in the main urban area of Hangzhou in order to make the development direction of the four major industries visible, and with the support of Hangzhou municipal government, Hangzhou wireless city was opened to the public free of charge in October 2012. According to the plan, Hangzhou wireless city constructed by Hangzhou Huashu will have 3000 hotspots, covering 220 square kilometers of Hangzhou. At present, some provincial radio and television operators, including Huashu group, Gehua cable, Oriental cable, Guangdong cable, Chongqing cable, Guizhou cable, have gradually carried out the construction of wireless networks and business attempts

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