The hottest operators were forced by free SMS, wit

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Operators were forced by free text messages: a loss of $14billion in 2011

March 1, Beijing time, outside the security gate of the Mobile World Congress in Barcelona, executives of mobile operators could not avoid a booth. It came from a company called pinger, a small Californian enterprise that provides free text message services in the United States and Germany, and it was also preparing to expand globally

pinger, like other intelligent information services, such as IMessage, BBM, WhatsApp, Viber media, Facebook messenger and kakaotalk, all emerged in recent years. They stole SMS revenue from operators. Analysts believe that this phenomenon will not stop

these enterprises provide short message applications that allow users to send free text messages through operator data or Wi Fi, while making money through advertising. The programs can also be used on computers

ovum, a London based consulting firm, estimated that operators lost $billion in SMS revenue last year as consumers switched to apps and sent messages from data

ovum believes that the SMS revenue of operators was still $153 billion last year, but it fell by 9% year-on-year. Joe stipher, founder of pinger, wants to further take away the revenue

Stephen said, "text messages are free, calls will be free. Data will be like electricity and water, not completely free, but you will give people a glass of water at home and let them plug in."

in any case, mobile companies are very angry about free SMS services. Franco Bernabe, CEO of Telecom Italia, said that free text messages hindered operators' investment in networks. Paid SMS, or SMS, is the cash source of operators because it uses very little network capacity

benabo said, "new players are based on their own innovation in the mobile field, but they do not have a deep understanding of the technical environment of our industry. When providing the whole service to end users, it causes many new problems, which makes mobile operators have to invest more."

after several years of research, large operators announced this week that they would fight back, launch software this year, and bundle new ones, so that users can operate like interconnected information and voice without supporting additional costs

gsma has introduced a new information method called "Joyn", which will be launched in France, Germany, Italy and South Korea this year. A beta version has been launched in Spain this week

in industry terms, applications are called "rich communication suite", or RCS for short

joyn tries to solve one of the main shortcomings of information programs: both sender and receiver need to install the same program. It is not clear that the RCS can close the power supply of the measurement and control box and the accounting machine. Second, whether the experimental machine with manual/active experimental function operates on each one. For example, Apple has always been free from the rules of mobile enterprises

Rene obermann, CEO of Deutsche Telekom, said, "RCS will be fully integrated into the device, and users don't need to download or install anything. It's easy to use, just use it. We will also provide some new services, such as text chat and file and video sharing, which will be launched soon."

however, analysts expressed concern that they did not know whether users would transfer before Joyn was released and tried by consumers. In addition, mobile operators were really making a technological breakthrough in the 1990s, when they launched SMS. Some operators also provide software, which many people seldom use because they don't like it

Pamela Clark Dickson, an analyst at informa, a market research company in London, said: "whether they can play a more important role may be their last chance. User experience is the key. If they do it improperly, people won't use it."

gsma did not disclose how the operator charged Joyn, nor did it know how much. Due to the popularity of free information services, operators are facing increasing challenges. WhatsApp CEO Jan koum said at the meeting that company users send 2billion messages every day, up from 1billion in October last year. Pinger users sent 2billion text messages in January, up from 1.7 billion in December last year. Steven, CEO of pinger, also said that the business of Yunfa should stay away from free SMS when injection molding now, because it is not good at it and has not done any application. Operators should be smart and reliable pipelines that provide interconnected data, just like hydropower utilities, he said: "they should focus on becoming good network operators."

Oberman, CEO of Deutsche Telekom, has an important point of view. He believes that operators will cooperate with small information enterprises to develop their own innovative production measurement system and automatically reset: product suite. Oberman said, "smart pipeline is just one of many fields in which operators can show their innovation."

t-ventrue, a venture capital unit of Deutsche Telekom, invested in pinger last week, providing $7.5 million to help it expand internationally, especially in Europe. Sohu it

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