The hottest operators re explore the key to the su

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Operators explore the key to the success of IM integration in the 4G era again

operators continue to cultivate the im market. Recently, media reports said that China Mobile officially launched feixinluo, which triggered heated public debate. Coupled with the expiration of feixinluo's one-year contract, China Mobile will renew the contract with whom is causing speculation. Chinatelecom Yixin has also fallen into the rumor of being abandoned recently, while the telecommunications sector has refuted the rumor with practical actions. In order to promote Yixin, 500MB of targeted traffic of Yixin will be given to 4G users every month before December 31 this year

whether it is mobile Feixin, telecom Yixin, or Lanxin previously launched by China Unicom, it is the counterattack and response of operators under the impact and pressure brought by the representative Ott application, and it is also their self revolution to comply with the market development trend. It can be predicted that in the 4G era, integration will become a key word in the development process of operators. How to break industry barriers and achieve transformation in innovation determines the future development of telecom operators

telecom operators three letter confrontation

the im field of operators is currently in a situation of three letter confrontation

Telecom Yixin. The mobile communication product Yixin jointly launched by Chinatelecom and Yixin has recently become the focus of public opinion. First, in mid July, Eason released the "white paper on 100 million users of Eason" in Beijing, saying that after Eason announced that the number of users exceeded 80million in May this year, Eason officially entered the 100 million level Club of Internet products; Then, at the end of July and the beginning of August, many media reported that Yixin was abandoned by Chinatelecom, and its development prospects were worrying; Then Yi and Chinatelecom promptly refuted the rumor, saying that Chinatelecom and Yi had been increasing their investment in Yixin. At the beginning of the cooperation, there was a clear division of labor, and Yi was responsible for daily operations; Also at the end of July, Chinatelecom officially released the 4G package. At the same time, in order to promote Eason, before December 31 this year, Chinatelecom will give 4G users 500MB of Eason directional traffic every month, which can provide free high-definition voice, high-definition video chat and international, and smash the previous rumors with practical actions

mobile Feixin. At the same time of the Yixin fire, mobile Feixin was not idle. Recently, China Mobile officially launched the long-awaited feixinluo, so as to ensure that the performance of the equipment is more stable. It is understood that China Mobile has made a major upgrade to Feixin this time, adding Feixin, a network experience function, in the 2014 and communication versions above. According to the official data of China Mobile, Feixin is an application function that dials friends and contacts directly through the client, mainly through access to 3G, 4G or WiFi networks. This function does not need users. All mobile, Unicom and telecom users call directly, and dial their friends or contacts directly. It is the first to break the current technical limitations of the network, and the call quality is more smooth and clear

Unicom blueletter. Compared with Yixin and Feixin, Unicom Lanxin is much more low-key. At the 2014 China Unicom partners' conference, China Unicom launched blue letter, a kind of product, which is intended to seize the enterprise level social field and complete the turning overtaking of the operator team. It is understood that this is a model of enterprise address book office application software. Its client supports over one million scale address books. Users can create enterprise address books that conform to the enterprise hierarchy through blueletter, set up unit levels, positions and business classifications, etc. at the same time, they can also publish notice announcements and internal newsletter, initiate meetings, organize questionnaires, conduct data statistics and reporting, and share cloud storage files through blueletter

what is the odds of winning the three British war against Lu Bu

it should be said that the IM products launched by the three major operators have their own characteristics: Yixin is the product of the cross industry cooperation between Chinatelecom and Internet enterprises, Feixin is the legitimate operator family product, and Lanxin is another way opened by China Unicom in the im scuffle

the common ground of the three products is also self-evident. From the perspective of purpose, the three operators launch IM products in order to meet the market challenges brought by Ott applications and compete with Internet enterprises for mobile Internet access; In terms of specific functions, Feixin and Yixin have functions such as free and free text messages, which are both the performance of operators' promotion of interconnection and migration and their special emphasis on the integration of waterproof and moisture-proof mobile communication technologies. Although Lanxin is slightly different, it is also the efforts of operators to use this material to efficiently produce components through injection molding process and integrate traditional communication services into modern enterprise applications

however, it is obviously not so easy for operators' Sanxin to defeat its biggest competitor. Although compared with Internet enterprises, operators have unique advantages such as users, channel resources, text messages, and networks, their inherent operation mode and lack of Internet thinking make them far inferior to Internet enterprises in terms of market response flexibility and business innovation ability. Moreover, when Yixin and Lanxin entered the market, they had already taken the lead in the market. Although Feixin entered the market early, it did not keep up with the market trend in time, resulting in an early morning and a late set. Data shows that in just three years, the number of users has increased to 600million, creating a record for the development of social platforms at an unprecedented speed

the competition is so strong that the challenge road for telecom operators is obviously quite long and arduous. However, in the face of O constituting a competitive market structure, TT applications cannibalize their traditional communication services and strong market demand from users, knowing that it is a hard battle, operators must also follow up

4g era integration will become a winning bag

3g era, and other instant messaging applications, with their free and multimedia transmission characteristics, have largely replaced the functions of SMS and voice calls. It can be predicted that this situation will continue in the 4G era. Moreover, with the intensification of Ott substitution effect and the sharp increase of user traffic demand, traditional telecom operators will face a more severe situation, and integration will become an important trick in the market fight of the three operators

operators are also aware of this. At the 2014 Asia mobile communication exhibition, Li Yue, CEO of China Mobile, pointed out that China Mobile will use commercial integrated communication at the end of the year. Specifically, it is mainly to adapt to the general trend of 4G traffic management, change the traditional voice, SMS and other services, seamlessly connect the three main entrances of call, message and contact with the mobile Internet, and realize the complete connection of voice, SMS and data services. Looking at the international market, major telecom operators are sparing no effort to explore volte technology to prevent the flow of mobile voice to Ott voice. SingTel launched the world's first full-function commercial volte service clearvoice, which is the only volte service in the world that provides a full set of functions (such as call waiting and call forwarding) on 4G networks. The efforts of the three major domestic operators in the im market are also aimed at coping with the over peak crisis caused by Ott through integrated communication

of course, operators also face many difficulties in their self revolution. How to overcome their inherent operational inertia and mindset, and achieve de telecommunication through disruptive innovation? How to achieve benign competition and cooperation with Internet enterprises, learn from each other's strengths, and how to break enterprise barriers to achieve interoperability between various types of Ott products of operators? All these are problems that telecom operators must ponder and seek solutions

Copyright © 2011 JIN SHI